British singer Lily Allen brought her unique style to the high street at the launch of her own fashion line in London. The star's collection of dresses, jewelry and shoes, called Lily Loves, hit the shelves of clothes chain New Look.

And at a launch party, Allen took the opportunity to promote her range over that of celebrity rival Kate Moss, whose Topshop collection had its U.S. premiere at New York store Barney's the same evening.

Allen tells MTV, "Kate Moss' range is great; it's just not for people like me.

"Fashion can be fun and for everybody, it doesn't have to be for tiny little sticks."



Lily Allen Designs Clothes, Tours North America (Again)

Gwen Stefani, you have met your match A typical Lily Allen dress may bear a suspicious resemblance to a re-stitched tablecloth, but that won't stop the British singer from designing her very own clothing line: "Lily Loves". According to The Guardian, fashion chain New Look will debut the collection on May 9 in 312 of its stores worldwide. "Lily Loves" will include six dresses, two pairs of shoes, and various accessories, according to an NME.com report. Lily Allen will begin her previously reported European tour dates on February 27 in Brussels. She will then return to the U.S. for South by Southwest and a whole new batch of North American dates.

For more pics of Lily's style, view the pictures pages.

Buy Lily Allen Loves If anyone knows where we can purchase these dresses, please add a link! I was able to find some on eBay.